“For a number of years it was all about delivery and getting things fast and free, and now that focus has shifted to returns,” he said.Ĭonsumers can still be reluctant to buy items sight unseen, especially goods like apparel and footwear, where fit is key. Happy Returns gives customers refunds on the spot - no box required. But they also like being able to skip the “arts and crafts project” of prepping items for shipment, he said. In-person returns generally mean quicker refunds, which seems to be the biggest attraction for shoppers, said Happy Returns co-founder and Chief Executive David Sobie. But the most seamless options, which let shoppers skip steps like printing labels or packing up boxes, weren’t as widely available before partnerships with national retail chains. Online retailers, meanwhile, know hassle-free returns can make customers more confident about clicking “buy.”Ĭompanies like Amazon already have been giving customers options when it comes to sending back unwanted items, ranging from a traditional visit to the post office to dropping off a boxed-up return at one of its delivery and pickup lockers. Of in-person returns with Happy Returns, Revolve’s website says, “No receipt, return label or shipping box necessary! You just provide your email address or order number and your refund will be initiated immediately.”įor stores accepting other brands’ returns, it can be a way to get new customers in the door.
Even some smaller online brands now offer in-store returns through Happy Returns, a Santa Monica-based company that lets shoppers return items from more than 300 online brands at more than 700 locations nationwide, mostly in malls and national chains like Paper Source and CostPlus World Market.Ĭompanies like women’s apparel brand Revolve and footwear brand Rothy’s tout easy returns on their websites.
0 kommentar(er)
